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- Baby Boomers outspend other generations by an estimated $400 billion each year on consumer goods & services
- 96% of baby boomers participate in word-of-mouth or viral marketing by passing product or service information on to friends
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- 42% of all travel industry purchases happen online, and adults 50+ account for 80% of all luxury travel spending
- 72% of baby boomers have broadband internet in their homes
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- An American turns 50 every 7 seconds - that's more than 12,500 people every day (U.S.Census)
- Adults 50+ spend an average of $7 billion online annually (Senior Net)
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- Reach the millions of boomers anxious to have a great travel experience
- Remember that boomers and seniors spend an average of $7 billion online annually (Senior Net)
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- The 50+ have $2.4 trillion in annual income, which accounts for 42% of all after-tax income
- The 50+ segment consists of close to 100 million consumers.
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- Between now and 2030, the 18-49 segment is expected to grow by 12%, while the 50+ segment will expand by 34%.
- Baby Boomers ages 47- 66 purchase:42% of online travel,80% of luxury travel (those over 50),$157 billion worth of leisure travel annually
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